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Strategy
December 12, 2024

Michael T. Porter explains why most strategies fail

Henrik-Jan van der Pol
Henrik-Jan van der Pol
CEO
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Watch Michael T. Porter explain why most strategies fail ⤵

Your strategy fails because it's actually NOT a strategy.

Most strategies focus on what the company needs to do, eg. "Internationalize" or "Consolidate the industry".

But strategies should focus on sustainable, competitive advantages that you wish to develop. Advantages that will help you build a unique position and emerge as an industry leader.

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