From zero to exit - Working toward a $10M exit with Perdoo

In August 2017, the mobile advertising platform IconPeak was acquired by OLAmobile.

The company, founded by Gunnar Kämpgen and Felipe Ogibowski in 2013, was profitable within 70 days and generated 20 million euros in revenue in 2016. IconPeak has won several awards, including Deloitte Fast 50 ‘Rising Stars’ and the Tech5 Award by The Next Web for the fastest growing company in Germany.

How did they achieve all this? A key factor behind this exceptional success was a strong goal-oriented company culture underpinned by the OKR framework (Objectives & Key Results).

IconPeak sets, tracks, and achieves their goals with Perdoo.
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The challenge

With a constantly growing team and highly ambitious targets, IconPeak needed to quickly create a structure to build a goal-oriented culture. Gunnar Kämpgen, CEO of IconPeak: “Inspired by Google and other Silicon Valley companies, we soon identified OKR as the framework of choice to create the culture that best supports our growth strategy. The next step was to pick a solution that would make OKR actually work at IconPeak. After careful research, we chose Perdoo.”

“As a fast-growing startup, an open and goal-oriented culture played a critical role for us. The Perdoo platform has become an essential part of IconPeak’s DNA.” - Gunnar Kämpgen Founder & CEO

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Why Perdoo?

Perdoo is built on OKR, the goal management framework that is often considered the backbone of Google’s exceptional success. The framework translates strategy into goals and helps employees achieve them.

“One of the top reasons why Perdoo worked great for us from the beginning was its clear focus on helping teams and employees focus their work on the activities that have the biggest impact on company success.”

Perdoo not only helps at the executive level but IconPeak’s teams also benefit. Zuar Salazar, Head of Business Development: “For my team, the biggest benefit of using Perdoo is that we can easily see how our work contributes to IconPeak’s company goals. A key feature is the Strategy Map that visualizes goal alignment across the company and shows everyone the bigger picture. “

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